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Great News
Dromona is Officially the Tastiest Cheese
Independent Research
Conducted at Ulster University Food and Consumer Testing Suite (FACTS), Coleraine Campus
July 2023
60 participants
6 Days in field, Face-to-Face
Conducted at Ulster University Food and Consumer Testing Suite (FACTS), Coleraine Campus
July 2023
60 participants
6 Days in field, Face-to-Face
DROMONA IS OFFICIALLY THE TASTIEST CHEESE
Sample Overview
- Pre-recruited sample
- Descriptive sensory analysis in lab
- 9-point Likert Scales
- 5-point Just About Right Scales (JAR)
- Paired sample T-tests sig (significance measured at P<0.05) = Significantly different P<0.05
- Randomised Crossover Design Focus Group (n=2)
Samples
Dromona Cheddar (Mild, Medium and Mature)
350g Block / 200g Grated / 160g Sliced was tested against comparative competitor products;
- Coleraine (Mild, Medium and Mature) Block/ Grated / Sliced
- Supermarket Own Label (Mild, Medium and Mature) Block / Grated / Sliced
*Grated products – Only Mature & Mild compared.
Sample Criteria
- All non-rejectors of the ingredients tested regular consumers of cheddar cheese in last 3 months
- Male 30%/Female 70%
- Aged 19-50 yrs
- 60 participants
- COVID declaration
EVEN CONOR FROM COLERAINE CONFESSED:
“I am converted. I always buy Coleraine, just ’cause I live here I suppose, but this dromona tastes so much better!”
2 out of 3 Preferred the taste of Dromona
Average across Block:68% Preferred Dromona
Block First Preference Mature
Block Preference
Medium
Block Preference
Mild
Average across Sliced:61% Preferred Dromona
Mature Sliced
Medium Sliced
Mild Sliced
Average across Grated:56% Preferred Dromona
Mild Grated
Mild Grated
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